Fractional CMO · B2B SaaS · Europe

Your marketing worked. Then you scaled. Now it's chaos. I fix that.

Senior marketing leadership for B2B SaaS scale-ups at €10M–€50M ARR — built for the European market.

CMOblueprint delivers the strategic clarity and execution systems that turn chaotic marketing into predictable revenue — without the cost of a full-time executive. Including 4 years scaling a cybersecurity SaaS from €10M to €50M ARR, acquired by Proofpoint.

See the approach

100M+

Annual pipeline managed

25:1

Marketing ROI delivered

35%

CAC reduction achieved

Up to, via partner ecosystems

25+

Years B2B SaaS experience

The Pattern

I've heard this before.

Four conversations I have with B2B SaaS CEOs.

"My marketing team is busy but the pipeline is empty."

Activity without direction. You need a system, not more effort.

"We're generating leads but nothing converts."

Positioning is unclear. Sales can't close what marketing didn't qualify.

"Marketing and sales are blaming each other and nothing moves."

The CEO ends up in the middle. I align both functions around a shared pipeline definition.

"We crossed 10M and suddenly everything stopped working."

What got you here won't get you there. The infrastructure needs a rebuild.

The Approach

Strategy first. Then execution.

Most fractional CMOs arrive with tactics. I arrive with questions. The difference is 90 days of focused work versus 12 months of expensive experiments.

Days 1–14

Diagnose

A deep audit of your pipeline, positioning, team, and channels. No assumptions — only evidence. We identify what's broken, what's working, and where the real opportunity lies.

Days 15–45

Architect

We build the strategic blueprint: ICP definition, messaging framework, channel mix, funnel architecture, and the metrics that actually matter for your stage and market.

Day 46 onward

Execute & Scale

With the blueprint locked, we execute with precision — building the systems, hiring the right team, and creating the infrastructure that compounds over time.

Proven Results

From 10M to 100M+ ARR. The numbers don't lie.

B2B Cybersecurity SaaS · 50,000+ customers globally · Successful exit

"Built the marketing infrastructure that scaled a cybersecurity SaaS from 10M to 100M+ ARR — with a 3M budget generating 75M in qualified pipeline annually, preparing for a successful exit."

25:1

Marketing ROI

3M budget → 75M pipeline

35%

CAC reduction

Via partner ecosystem

40%

Pipeline from

Channel partners (30M)

85%

Lead quality improvement

Via automation

B2B Greentech SaaS · Canada · Successful acquisition

"Repositioned a Canadian greentech SaaS from category confusion to recognized sector leader — tripling ARR from 10M to 30M CAD in two years, with a 23% increase in qualified leads in year one, preparing for a successful acquisition."

3×

ARR growth

10M → 30M CAD

23%

Qualified leads

Increase · Year one

2 yrs

To exit

Repositioning → acquisition

"Alexandre's creativity, commitment and leadership skills are impressive — especially his ability to align global strategy with local execution. Personally appreciated by every team member he works with."

— Cybersecurity Executive

About

25 years building marketing engines. Pattern recognition is the edge of intuition.

I've built marketing engines at Microsoft, IBM, and Informatica — and spent five years scaling a cybersecurity SaaS from 10M to 100M+ ARR as Global Head of Marketing, preparing for a successful exit.

I know what works at each stage. And I know what breaks when you try to skip steps.

CMOblueprint is the synthesis of those 25 years: a systematic approach to building predictable growth without burning cash, built for B2B SaaS companies ready to scale seriously.

AI amplifies execution. It doesn't replace strategic thinking. The companies that win don't scale tactics — they scale infrastructure.

FAQ

Common questions. Direct answers.

What does a fractional CMO do for a B2B SaaS company in Europe?

A fractional CMO brings senior marketing leadership without the full-time headcount. For a B2B SaaS company at €10M–€50M ARR, that means building the go-to-market infrastructure that generates predictable pipeline: positioning, demand generation, sales alignment, and the metrics that matter. In Europe, it also means navigating fragmented markets, multilingual audiences, and GDPR-compliant growth systems. You get the strategy and the execution — calibrated to your stage.

How much does a fractional CMO cost compared to a full-time CMO in Europe?

A full-time CMO in Europe typically costs €180K–€250K in base salary, plus benefits, equity, and six months of onboarding before they're effective. A fractional engagement runs a fraction of that — usually €5K–€15K per month depending on scope — with no equity dilution and no ramp-up time. You pay for active output, not overhead.

When should a B2B SaaS scale-up hire a fractional CMO?

When you've hit €5M–€10M ARR and the marketing that got you here isn't building the pipeline you need for the next stage. That usually looks like: inconsistent lead quality, no clear ICP, sales and marketing misaligned, and pressure from investors to show a repeatable growth engine. If you're heading into a Series B or a new market, that's exactly the moment a fractional CMO earns their fees.

Let's Talk

Build your Blueprint — let's talk.

No pitch. No deck. A direct conversation about where your marketing is today — and what it would take to make it predictable.

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