29 CMOblueprint — Fractional CMO for B2B SaaS Scale-ups
Fractional CMO · B2B SaaS Scale-ups

You've built a business that works. Now let's build the marketing engine that scales it.

CMOblueprint delivers the strategic clarity and execution systems that turn chaotic marketing into predictable revenue — without the cost of a full-time executive.

See the approach
Alexander Videt
100M+
Annual pipeline managed
25:1
Marketing ROI delivered
35%
CAC reduction achieved
Up to, via partner ecosystems
25+
Years B2B SaaS experience
The Pattern

I've heard this before.

Four conversations I have with B2B SaaS CEOs.

"My marketing team is busy but the pipeline is empty."

Activity without direction. You need a system, not more effort.

"We're generating leads but nothing converts."

Positioning is unclear. Sales can't close what marketing didn't qualify.

"Marketing and sales are blaming each other and nothing moves."

The CEO ends up in the middle. I align both functions around a shared pipeline definition.

"We crossed 10M and suddenly everything stopped working."

What got you here won't get you there. The infrastructure needs a rebuild.

The Approach

Strategy first. Then execution.

Most fractional CMOs arrive with tactics. I arrive with questions. The difference is 90 days of focused work versus 12 months of expensive experiments.

Days 1–14

Diagnose

A deep audit of your pipeline, positioning, team, and channels. No assumptions — only evidence. We identify what's broken, what's working, and where the real opportunity lies.

Days 15–45

Architect

We build the strategic blueprint: ICP definition, messaging framework, channel mix, funnel architecture, and the metrics that actually matter for your stage and market.

Day 46 onward

Execute & Scale

With the blueprint locked, we execute with precision — building the systems, hiring the right team, and creating the infrastructure that compounds over time.

Proven Results

From 10M to 100M+ ARR. The numbers don't lie.

B2B Cybersecurity SaaS · 50,000+ customers globally · Successful exit

"Built the marketing infrastructure that scaled a cybersecurity SaaS from 10M to 100M+ ARR — with a 3M budget generating 75M in qualified pipeline annually, preparing for a successful exit."

25:1
Marketing ROI
3M budget → 75M pipeline
35%
CAC reduction
Via partner ecosystem
40%
Pipeline from
Channel partners (30M)
85%
Lead quality improvement
Via automation

B2B Greentech SaaS · Canada · Successful acquisition

"Repositioned a Canadian greentech SaaS from category confusion to recognized sector leader — tripling ARR from 10M to 30M CAD in two years, with a 23% increase in qualified leads in year one, preparing for a successful acquisition."

3×
ARR growth
10M → 30M CAD
23%
Qualified leads
Increase · Year one
2 yrs
To exit
Repositioning → acquisition

"Alexandre's creativity, commitment and leadership skills are impressive — especially his ability to align global strategy with local execution. Personally appreciated by every team member he works with."

— Cybersecurity Executive

About

25 years building marketing engines. Pattern recognition is the edge of intuition.

Alexander Videt

I've built marketing engines at Microsoft, IBM, and Informatica — and spent five years scaling a cybersecurity SaaS from 10M to 100M+ ARR as Global Head of Marketing, preparing for a successful exit.

I know what works at each stage. And I know what breaks when you try to skip steps.

CMOblueprint is the synthesis of those 25 years: a systematic approach to building predictable growth without burning cash, built for B2B SaaS companies ready to scale seriously.

AI amplifies execution. It doesn't replace strategic thinking. The companies that win don't scale tactics — they scale infrastructure.

Let's Talk

Build your Blueprint — let's talk.

No pitch. No deck. A direct conversation about where your marketing is today — and what it would take to make it predictable.

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